Basically, there are lots of ways to create a neon text effect in Illustrator, using strokes, blurs, glows and the combination of all three. There are many tutorials available to show you how to achieve this, of varying lengths and difficulties.
I have chosen to show you a relatively simple method here, that'll give you a decent neon glow effect to apply to your graphic or sign or whatever.
1. Choose a dark background box, preferably black.
2. In a new layer, type your text line
3. Choosing a script font can give a nice effect ie Brush Script
4. Fill this text with your basic colour and add a 2pt white stroke
5. Select TYPE > CREATE OUTLINES
6. Go to your LAYERS panel and DUPLICATE this layer
7. Reselect the text and select EFFECT > BLUR > GAUSSIAN BLUR
8. Apply a blur of 20pt and completely blur out the text
9. Go to your duplicated layer
10. Select the text again
11. This time select EFFECT > STYLIZE > INNER GLOW with the following choices:
MODE: SCREEN COLOUR: WHITE
OPACITY: 75%
BLUR: 1.2mm
EDGE: SELECT
12. You're done
Very simply achieved and playing around with the INNER GLOW choices will give you different results.
You could also apply OUTER GLOW in place of GAUSSIAN BLUR for a lighter touch in the 'glow'.
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